• LaCerta PR & Marketing

4 ideas of Marketing software to use in your Business

Marketers do not have unlimited time, so we are lucky that there are some handy tools out there to help us with our marketing plans. These don’t even need to break the bank - a lot of them are simply free for their basic sign ups!


We share 5 of our simplest, most basic starter tools for different parts of the marketing mix below!


Email Marketing: MailChimp

With pre-built templates, ready-made segments, and 1-click automations, MailChimp is one of the easiest email marketing systems available. With their intuitive design tools, it’s easy to create beautiful campaigns that put your brand in the spotlight. In fact, they are so good that 2 Crowd ranked Mailchimp #4 in their Best Software Companies of 2019!


Web Creation: WordPress

WordPress allows you to build a website for your business to suit your needs. With Free hosting, your own domain, a world-class support team, it is easy to use and navigate. You can also add features such as an online store, blogs and from their easy app you can manage your site from anywhere.


Lead Tracking: Lead Forensics

With this clever little tool you can instantly identify your website visitors, and get access to some or all of their contact details including their business name, demographics, search behaviour and financial data. You will need to ensure that you have enough time to manage it effectively (for example enough time to contact the people who have visited you) but it can be great if used in the right way.


Web statistics: Google Analytics

And the winner goes to….


For us, this is the best and most insightful free tool available for your business. It tracks and reports website traffic, gives you a deeper understanding of your customer, and can tell you where your leads and web visitors are coming from. Did you place and advert online and expect traffic? You can see everything on one handy dashboard, which is easy to use for even a beginner.


We love it!


Contact us: info@lacertapr.com

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