• LaCerta PR & Marketing

LaCerta launches the very first ‘Marketing and Technology Summit’ for cleaning, hygiene & FM


Set to take place in 2021, the Marketing and Technology Summit will be the very first one-day event tailored specifically towards marketing professionals, senior leaders, owners and influencers in the cleaning, hygiene and FM industries.

Marketing is constantly evolving, and the ever-changing technological landscape now means a marketer’s role encompasses more than ever before. The growth of digital marketing over the last decade, with the introduction of more technology-based products and services, means cleaning businesses need to adapt their strategic marketing approach and adapt their skill set, in order to thrive in 2021 and beyond.

The summit will feature a full programme of top-quality speakers from various business sectors – not just from inside our industry. Leading experts will be discussing challenges, changes and strategies for the future. The talks and panel discussions will focus on current technological trends in the sector as well as wider marketing topics – for example, personalisation, SEO, social media, PPC, content marketing and more.

Carly Bishop, Summit Director, says: “Since the coronavirus pandemic began, never has the cleaning industry been so important. At a time of need, we have responded in the most incredible way. To keep moving and adapting, as so many cleaning companies have done, just proves what innovative people we have working in our industry. The cleaning, hygiene and FM sectors are now an essential part of the strategic movement to get the UK and other countries back on their feet, and there has never been a better opportunity for us to show the world exactly what we can do. The Marketing and Technology Summit will provide a place for businesses to learn from other industries in order to maximise their potential.”

What will the summit involve? It will be a day full of practical advice. Whether businesses want to improve lead generation, strengthen customer loyalty or drive engagement, the summit is designed to equip delegates with all the tools they need to successfully market their products to the commercial cleaning & FM sectors. In need of new ideas? Delegates will have access to proven, practical & actionable marketing strategies for their company. Who should attend? Marketing & PR professionals, Senior Leaders, CEOs, Sales Professionals, Business Development Managers or anyone who wants to know more about how to successfully market their products to the cleaning, hygiene & FM sectors.


To register your interest for the event, click here

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