Making claims credible - ISSA Webinar - Come join us!
Our Director Carly Bishop is proud to be guest speaker on the ISSA webinar "Making Product Claims Credible - does your product do what it says?".
Join us on 1st April for an hour long webinar exploring the claims made in the cleaning and hygiene industry, and understand the importance of making truthful marketing product claims and providing information that is credible and transparent, whilst helping cleaning contractors making the right choice when selecting appropriate cleaning products.
The webinar will cover: • Overview on the most common terms and labels • Overview of other common industry marketing claims • Testing best practices across the industry • Marketing best practices for green products • A buyer’s responsibility when buying products • Tips and recommendation on how to educate your customer base and increase awareness