• LaCerta PR & Marketing

What is the definition of technology to you?

According to Collins dictionary, the definition of technology is below:

“Technology refers to methods, systems, and devices which are the result of scientific knowledge being used for practical purposes.”

Is it surprising that the actual definition of the word is still confusing, as technology is mostly itself? Probably not!

When we talk about technology we often assume this means something to do with computers or the internet. But technology in its purest sense of the definition has been ever changing around us for many years before that, maybe even thousands. If we break that definition down, that Scientific knowledge is our learning from the scientific process, which involves experimenting and collecting data. And then producing something (let’s call it a product perhaps) from that data which will solve a problem.

Let’s take cave men as an example. According to Robbie Gonzalez, in his article on “The brief history on the ancient art of sword making” the sword is one of the world's most ancient technologies, connected with breakthroughs in metallurgy that would change the world. There are even some types of ancient swords so strong that modern science still can't determine how they were made.

We talk about the introduction of technology into industry – the likes of robotics and VR. The “connected washroom”. But these technologies have in fact existed in other industries for years, so are they in fact new technologies? When does a technology stop becoming new?

Of course we love our cell phones, and our microwaves, and GPS – but knowing that innovation was happening years before we existed on this planet is pretty cool we think – don’t you?

Let us know what you think about technology, or if you need any help marketing your technological innovations at info@lacertapr.com.